India’s e-commerce export sector has reached a major milestone. According to Amazon, sellers from India have surpassed $20 billion in cumulative exports, with nearly $7 billion shipped in 2025 alone—even as new U.S. import tariffs created short-term uncertainty
This achievement highlights not only the rapid global demand for Indian products but also the evolving role of logistics, compliance, and cross-border support systems like Importer of Record (IOR) in enabling small businesses to sell worldwide.
US Tariff Challenges—But Strong Global Demand Continues
In August 2025, the U.S. doubled tariffs on several imported goods from India, increasing duties to 50%. These tariffs—introduced as a reaction to India’s Russian oil purchases—affected sectors such as:
- Fashion & apparel
- Leather goods
- Home decor
- Toys
- Handicrafts
The company, however, said that overall export slowdown was contained.
Export Growth in India: Powered by Small Businesses and by Tier-2/Tier-3 Cities
One of the biggest trends contributing to this growth is the increasing participation by sellers from outside major metros.
Key Highlights from Amazon’s report include:
- Now, 200,000 Indian exporters are a part of Amazon Global Selling.
- Sellers operate from 200+ cities.
- Cities like Surat, Jaipur, Kochi, Indore, and Coimbatore from Tier-2 and Tier-3 cities are demonstrating rapid adoption.
- Product categories witnessing highest international demand:
- Beauty & cosmetics
- Toys
- Furniture
- Home textiles
- Clothing
This tilt indicates that global e-commerce is no longer the bastion of big brands; small manufacturers, artisans, and D2C players have also been plugged into global supply chains.
Why E-commerce exports grow despite barriers
- Access to International Markets
On platforms such as Amazon, for instance, Indian businesses gain instant access to buyers in the U.S., UK, EU, Middle East, and Asia-instantly, without having to set up local entities.
- Better Logistics & Fulfillment Support
Integration of global warehousing, cross-border shipping, and faster delivery networks has been allowing Indian sellers to compete internationally.
- Easy Compliance Using IOR/EOR Model
Most exporters find it challenging to deal with foreign regulations, duties, and customs clearance.
This is where Importer of Record services come into play, as such services help brands ship globally without headaches about:
- Customs documentation
- Licenses & product compliance
- HS code classification
- Regulatory approvals
- Local tax or duty management
- Government & Policy Support
Incentives and continuous export reforms in India also embolden MSMEs to participate in international trade.
Amazon’s New Goal: $80 Billion in exports by 2030
Looking ahead, Amazon has set an ambitious target: helping Indian sellers reach $80 billion in exports by 2030.
This growth is going to be supported by:
- Growing demand for Indian ‘lifestyle, beauty, and home’ products globally
- Increased Digitization among MSMEs
- International marketplaces’ expansion
- Strengthening logistics networks worldwide
- Increased Use of IOR/EOR for frictionless cross-border mobility
What This Means for the Logistics Industry
The $20 billion milestone underscores something a little deeper:
Cross-border e-commerce is one of the fastest-growing sectors in international trade.
Logistics companies, IOR/EOR providers, freight forwarders, and customs specialists will be at the forefront of providing:
- Faster, Compliant Global Shipping
- Reduced customs bottlenecks
- End-to-end visibility
- Predictable duty & tax structures
- Special handling for sensitive/regulated products
As more Indian sellers expand globally, the demand for seamless cross-border logistics & compliance management can only go up.
Conclusion
If it were not for the tariff challenges, India’s rise in e-commerce exports would represent a very strong shift in global trade. Indeed, with the right combination of marketplace access, logistics support, and compliance infrastructure in place, Indian businesses now sell confidently to customers in 18+ global markets.
As Amazon looks ahead to its $80 billion export goal, the role of advanced logistics, smart trade compliance, and IOR/EOR solutions will be more crucial than ever.